There has always been a buzz about how SEO is a dying marketing technique that has merely stayed afloat due to the shady techniques used in the past to take advantage of the search engines. But, the actual purpose of SEO is beyond the use of manipulative tactics to rank higher in the search results page.
The ‘death’ of SEO depends on what one believes the definition of SEO means. If people believe that SEO is a means of circumventing the search engines by overstuffing their title tags with keywords and using linking strategies to garner more traffic to their website, then, SEO is truly dead. But, the main objective of SEO is as the name suggests. It is a search engine optimization tool that focuses on optimizing its website in such a way that it helps the search engine to navigate and categorize the site based on its quality content and relevance to the search query. With this definition, it is easy to say that SEO will only die if the search engines themselves cease to provide value.