As a real estate agent, your job is to find a dream home for your clients. However, before you can do this, you have to make sure prospective clients can find your services. Gone are the days when you could rely on name recognition and personal referrals to find clients. In this digital era, SEO is the king as it allows you to reach out to a larger target audience. With the help of SEO, your website is appropriately structured to rank high on search engine results page (SERP), thereby increasing traffic (and sales).
Here are the top reasons why you should opt for an SEO strategy for your real estate website.
SEO has often been likened to investing in the real estate, as the returns can be well beyond expectations if you get it right. There are certain keywords specific to your business that shows high conversion rates, and SEO has the power to lift your rank from the third page to the first, for those specific keywords; providing massive returns on your investment by increasing your qualified web traffic.
Increase in traffic
Your real estate website is the first point of contact with prospective buyers. It generates leads, attracts potential customers and ultimately closes down a deal. However, unless people can find your website, your website is good for nothing. SEO optimizes your website for specific keywords your prospective clients are using, thereby increasing traffic to your site. We can help deliver targeted traffic to your website that results in increased conversions.
Your competitors are doing it
There is stiff competition in every industry, and the real estate industry is no different. Your competitors are investing in a robust SEO plan to rank for the keywords your prospective clients are using to look for your services. By not having a detailed SEO strategy in place, you are losing out on clients (and money) to your competitors over time, and the difference keeps increasing exponentially.
Unlike AdWords, PPC or other modes of advertising, SEO is very cost-effective as it targets only those visitors who are actively looking for your services online. As it targets only the “ideal” customers, an investment in a sound SEO strategy is always efficient and results in more viable results as compared to other forms of advertising.
SEO strategy is perhaps the most effective and cost-effective ways to bring in qualified traffic to your website, which in turn also boosts conversions. It not only brings targeted traffic to your site but also increases your brand credibility, thereby boosting your brand’s online presence. Thus, SEO should be an important part of your marketing mix in order to maximize your sales.
It’s not going away
Regardless of what many websites and magazines have to say about the diminishing role of SEO over time, SEO is here to stay. This is so because of the very simple fact that irrespective of which Google Algorithm update comes up, your website still needs to be adapted and optimized in order to rank higher. Thus, as long as people continue to use the internet, SEO will be an important aspect of any online marketing strategy.
If you’re planning to boost the online presence of your real estate website, we can be of help. Get in touch with us today!