A mobile friendly website is one which can easily render on mobile devices such as smart phones and tablets. Since the number of people accessing the internet with such devices is on the rise, it makes a lot of sense to have your website accessible to this category of users. Apart from benefiting from the immense traffic from the mobile users, there are other unique benefits that your real estate website will enjoy by the virtue of being mobile friendly. Here are some of them:
Improved User Experience
Mobile friendly websites presents well organized content when viewed via the mobile devices. All the texts and images including videos will render properly without any kid of distortion. This also applies to the links which would otherwise break in websites that are not yet optimized for the mobile devices. This will ultimately lead to improved user experience since the user won’t have to struggle a lot in trying to figure out the content of the site as well as have to deal with broken links.
Mobile Websites Load Faster
Mobile websites are designed to be light weight hence they render very fast when viewed via mobile devices. Since users are usually impatient in the internet, if they encounter a slow loading site, they are likely to navigate to another website. This will in turn affect the conversion rates, the bounce back rates as well as the user experience. With a mobile friendly site, you don’t have to worry about these occurring on your real estate WordPress website.
Portability and Connectivity
By having a mobile friendly website, you allow access to the website from anywhere. This will ensure that your clients will have the pleasure of accessing your site from any place of their convenience without any troubles. It also gives you a lot of flexibility as the owner because you can make updates and respond to customer queries without necessarily being at your desk in the office. This kind of portability and connectivity is however not possible with sites that are not mobile friendly.
Rich Engagement with the Users
Mobile friendly websites offers unique user engagement with mobile specific features such as mapping and click-to-call functions. For real estate businesses in particular, a mobile website will allow visitors to find your business through location aware technology giving you the ability to enhance your brand in that location and also connect to many more users.
New Advertising Opportunities
Since the mobile traffic is growing at a very fast space, it has created a new marketing platform with the use of mobile ads. For a real estate websites, this is an awesome opportunity to delve into mobile ads to advertise and increase exposure of your business and services. Since people use their mobile devices more than they use the desktop devices in accessing the internet, mobile ads will enable you to target your audience with great precision to generate near instant traffic to your website.
Improved Search Engine Optimization
Search engines are very keen on user experience when ranking websites. Due to the fact that a mobile website offers good user experience, such websites usually enjoy better ranking thus getting lots of free and targeted traffic from the search engines.
These are just some of the few reasons why your real estate WordPress site must be mobile friendly. Visit http://www.pixelatewp.com for quality mobile friendly real estate WordPress design services.