No other content management system offers great results with regards to search engine optimization as WordPress. The structure of WordPress and how it handles content is quite superior and falls within what’s considered as the best SEO practices by many search engines. Therefore, if you wish to reap massive benefits of the search engine traffic, then you have every reason to have a WordPress real estate website. Below are some of the unique features that make WordPress to be SEO friendly:
King of Content
Content is key for any worthwhile search engine optimization endeavor. WordPress is structured in such a way that it makes dealing with different kinds of content to be very easy. You have the flexibility to publish any kind of content in your WordPress website.
It will work well with text such as posts and pages, audio and video content as well as images. In addition to giving you the versatility to work with different kinds of content, it also allows you to organize and display the content in a proper manner to enhance navigation and user experience.
The URL of the website is used to by the search engines to gauge the relevance of the contents of your page. A URL relevant to the content will thus give you a higher SEO score compared to any arbitrary URL. WordPress gives you the ability to create custom URL hence better chances of higher rankings.
This is made possible by the presence of the permalink feature for customizing links. For instance, if you have a post talking about townhouses, instead of displaying a URL reading “http://www.mysite.com/8sus937s”, you can have one which reads “http://www.mysite.com/townhouses”. The former will have better SEO score than the latter.
Image optimization offers a unique user experience especially for those going through your website with screen readers. WordPress offers powerful image optimization options such as image titles, alt tags, descriptions as well as the links. This further enhances the SEO score of a website thus getting better and higher rankings from the search engines.
Inbuilt RSS Feeds
WordPress comes with an inbuilt RSS feed for the posts and pages. Whenever there is a new post on the website, the feed will be submitted to other several feed directories in the internet thus alerting the search engine robots about the new content.
When this is done regularly and with unique and high quality content, the reward will be better search engine rankings for more quality and targeted traffic to the website.
SEO Friendly Structure
The structure of WordPress makes it really simple to organize various types of content. It allows the content to be organized in categories and subcategories and also in pages and sub pages.
This leads to better organization of content in the entire website and ultimately enhancing site’s navigation and the user experience. Most search engines want content arranged is such a systematic manner and this is why WordPress is a darling to the major search engines.
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